Course curriculum

    1. Video: Welcome to “Sales, Advertising and Marketing (SAM) - the three keys to profit”

    2. Video: How the Sales, Advertising and Marketing Plans work together

    3. Sales, Advertising and Marketing (SAM) - the three keys to profit - Overview of Course

      FREE PREVIEW

    4. Business buzz words - explained

    5. Explaining the purpose of a Discussion Forum

    6. Explaining the purpose of Action Plans

    1. The Journey to profit begins with a business case

      FREE PREVIEW

    2. Video: 12 steps for Business Case Development

    3. Read: How to write a business case

    4. Read: Business Case Template - Example 1

    5. Read: Business Case Template - Example 2

    6. Assignment: Create a draft plan using a online tool

    7. Read: Business Case Template - Example for use

    8. Assignment: Create you final business case / plan and submit it.

    9. Quiz 1 - check your understanding

    10. Discussion Forum for Week 1 - Create a Business Case

    11. Assignment: Create Action Plan for Week 1 - Create a Business Case

    1. Video: What is Marketing and the Marketing Mix

      FREE PREVIEW

    2. Video: A deeper dive into the Marketing Mix

    3. Read: BDC - Marketing Plan 5 steps

    4. Explore: BDC - Links to resources

    5. Read: Marketing Plan Template

    6. Assignment: Create your Marketing Plan

    7. Quiz 2 - check your understanding

    8. Discussion Forum for Week 2 - Create a Marketing Plan

    9. Assignment: Create Action Plan for Week 2 - Create a Marketing Plan

    1. Video: What is Advertising

    2. Read: How to create an advertising plan in 10 steps

    3. Read: How to Determine your Unique Selling Proposition (USP)

    4. Read: Advertising Types Guide

    5. Read: Adverting Plan Template - Downloadabe

    6. Assignment - Create your Advertising Plan

    7. Quiz 4 - Create a Advertising Plan

    8. Discussion Forum for Week 3 - Create an Advertising

    9. Assignment: Create Action Plan for Week 3 - Create an Advertising Plan

    1. Read: Guide to the 7 steps to create a sales plan - Downloadable

    2. Read: Sales Plan Template

    3. Read: Template to create Customer / Buyer Persona

    4. Explore: Use Online Tool to identify your Customer / Buyer Persona

    5. Read: Sales Target Template

    6. Assignment - Create your Sales Plan

    7. Quiz 5- check your

    8. Discussion Forum for Week 4 - Create a Sales Plan

    9. Assignment: Create Action Plan for Week 4 - Create a Sales Plan

    1. Put it all together!

    2. Video: How to Present a Business Case

    3. Read: How to Present a Business Case

    4. Read: The two major approaches when making a presentation

    5. Video: Should you use Power Point to make your presentation

    6. Final Assignment: Create and submit your Marketing, Sales and Advertising Plans

About this course

  • 53 lessons
  • Standalone price $1,450
  • Included in any Corporate Subscription Plan

What is in it for you?

There are several reasons why someone should take a Sales, Advertising and Marketing course, including:

Career Advancement:

Understanding sales, advertising, and marketing can help individuals advance their careers in fields such as sales, marketing, advertising, and public relations.

Improved communication skills:

Sales, advertising, and marketing courses can help individuals develop strong communication skills, which are essential in these fields.

Better understanding of customer behavior:

Sales, advertising, and marketing courses can help individuals understand customer behavior and how to effectively target and reach different audiences.

Enhanced creativity:

Sales, advertising, and marketing courses can help individuals develop their creativity and learn how to develop effective marketing strategies and campaigns.

Increased business success:

Understanding sales, advertising, and marketing can help individuals develop effective sales strategies, increase customer acquisition, and drive business growth.

Overall,

A Sales, Advertising and Marketing course can provide individuals with valuable skills and knowledge that can help them succeed in their careers and make a positive impact on their organizations. Whether you are a business owner, marketer, sales professional, or aspiring entrepreneur, a Sales, Advertising and Marketing course can help you achieve your goals and drive business success.

You will have an understanding of the three keys to profit - Sales, Advertising and Marketing.

Who should take this course?

Sales, Advertising and Marketing courses can be beneficial for a wide range of professionals, including:

Sales professionals

Sales courses can help sales professionals improve their sales techniques, negotiation skills, and customer relationship management.

Marketing professionals

Marketing courses can help marketing professionals develop effective marketing strategies, including market research, product positioning, and brand management.

Advertising professionals

Advertising courses can help advertising professionals learn about the latest advertising trends and develop effective advertising campaigns.

Entrepreneurs

Entrepreneurs can benefit from Sales, Advertising and Marketing courses by learning how to effectively market and sell their products or services.

Small business owners

Small business owners can benefit from Sales, Advertising and Marketing courses by learning how to effectively promote their businesses, attract customers, and increase sales.

Public relations professionals

Public relations courses can help PR professionals develop effective communication strategies, including media relations, crisis management, and stakeholder engagement.